Senior Software Engineer

• Designed & developed a priority order flow for members, improving retention by 30%.
• Integrated third-party systems for end-to-end last-mile delivery, improving operational efficiency by 80% and reducing costs by 40%.
• Developed a dynamic banner engine for the website, boosting promotional engagement by 20% and e‑voucher redemptions by 15%.
• Built core logic for calculating delivery charges across multiple order types, improving accuracy by 15%.
• Developed an algorithm to display products based on local availability, increasing conversion by 25%.